Organizational Behaviour Case Study Essay

Cases: Automation in the Book Store and The Night Owl Answering Service Part 1) The field of Organizational Behavior is one that is very important when it comes to managing people and to make them work effectively. This begins with training. In order to understand these cases it is important to look at both the structure and environment of the company. In the case of the Automation in the Book Store, the company is a medium sized bookstore. Because this company is a bookstore with very few employees there is not a high level of formalization, less specialization and less authority. Therefore, it has an organic structure. Employees don’t have a lot procedures and rules that they must abide by while doing their jobs. In fact the initial company policy required employees to stay with the customer they were serving from the time they walked into the store until the sale was made. Also, there was not a great deal of standardization in that there was not a set procedure on how emplo yees did their work, rather it was a freer organization because there were very few employees and this resulted in greater flexibility. Look more:Â  starbuck problem essay These facts all changed once the new computer system was implemented. This system presented employees with some degree of formalization and standardization in their jobs because now there were precise rules and procedures on how to deal with customers. This includes entering an ID number every time a sale was made and closing the store with the system. Also, because this bookstore was not use to high levels of formalization in the past, the implementation of the training program was affected. There were no instructions on how to close at the end of the day in training. The manager had to come in and prepare a hand-written set of instructions about this routine. This is a sign of bad design and implementation. Also, because the company is more centralized than decentralized, the management must follow head office’s requests. This is the exact same thing with employees who must listen to the manager even though the employees were apprehensive, particularly the older staff, about new system. Again, the design of the training program, which was quoted as pretty skimpy and patronizing, was another sign of poor design. However, because the structure of the company was somewhat centralized they had to the training according to the way head office and management wanted. The structure of The Night Owl Answering Services was that it was between mechanistic and organic. This call center was more mechanistic because it was more centralized and more specialization where each individual had a specific role. Bob was responsible for technology, sales and marketing. Mary was responsible for training. This type of structure affected the training because of specialization. Nobody else was responsible for training, so when Mary passed away, everyone else specialized in a different area which left training to be an open mess. Only Mary knew the system the best because she specialized in this. This left the company scrambling to recover and in turn designed a training program that proved to be ineffective and poorly implemented. There was only one lady responsible for training. In the case of Automation in the Boo k Store and The Night Owl Answering Service it is important to look at the organizations environment. In these two cases, the organizations both faced environmental uncertainty. Every organization has the potential for environmental uncertainty. This uncertainty created a poor design for training. This was one of the major similarities in both of these cases. This is when management or people of the organization can’t really predict what is going to happen. The cases with Automation in the Book Store and The Night Owl Answering Services had faced environmental uncertainty that prove to be frustrating and challenging. However, because both of these companies had static environments, that is a company that remain fairly stable over time and had the least amount of uncertainty, they were sensitive to change. In The Night Owl Answering Service the head of training, Mary, passed away. This was an unpredictable event. It was clearly evident that there was no back up to Mary. Because this company was so used to certainty, it caught them off guard, particularly Bob. In the medium size bookstore the company had followed the same procedures to ring up sales until it introduced its new system. It took one month for the company to adapt. Again, both companies trained employees in such a way that proved to be ineffective. This means these two organizations ability to adapt to environmental change was poor. It’s also important to discuss external environmental factors or outside factors that have a direct effect on the company, which in turn affected training. The answering services company had a good reputation for customer service but when the senior operators started leaving they hired new people and trained very quickly to get people on the phone and take calls. Therefore, the external factor here would be the customer. In The Night Owl Answering Services the customer was always the number one priority because they had a prestige reputation on customer service they wanted to continue providing services in a timely manner. This directly affected the training design and implementation because trainers wanted the trainees on the phone as soon as possible to serve the clients of the company because they were short staffed. As a result of this, the trainers wanted to get trainees on the phone quickly which resulted in an implementation and design that proved to be ineffective. Trainees were expected to learn through trial and error style of training. Senior operators were forced to take calls and train at the same time. This resulted in slower operators and higher errors and more complaints to the call center, which lead to clients (external factor) leaving the call center and find business elsewhere. This company was so focused on getting trainees on the phone, they ignored the fact they lacked the basic phone etiquette and computer skills. Senior Management was continuously on the phone, with out breaks. In The Automation in the Book Store the external environment component that should be discussed is technology. Like every other company, it must keep up with technology and accept current business practices. They were entering an era where technology was becoming widespread and they needed a system to calculate the GST. This is a reason why the bookstore decided to take on the new computer system. The organizations employees were reluctant to have it but didn’t have a choice and had to keep up with external technological factors. The company was highly sensitive to this environmental change, which was external, but when the system was implemented, it became an internal factor. There was systematic turbulence in this organization. There ability to adapt to systematic change, the new computer system would be considered systematic turbulence. Systematic turbulence looks at how a company deals with a change in the environment change. This is evident is the case with Automation in the Bookstore. . Part 2) Motivational effects are very important aspects of an organization. People have to be motivated to join and remain in organizations. They also have to carry out their basic work reliability in terms of productivity, quality, and services, requirements and should always interact to accomplish their goal. These are some examples that if were missing in an organization, employees and members of the company began to lose interest and be less motivated. This was the case with these two organizations. One of the major similarities was that both companies faced poor training design and implementation. In Automation in the Bookstore the training was boring and ineffective, which had motivational effects. Lisa was an employee who worked in a medium sized bookstore and was completely dissatisfied with the design of the training. Unfortunately, the training was a mandatory requirement to understand the new system. The first two days started off by having to watch two half an hour videos which Lisa found to be boring and insulting. On the third day of training it went downhill. The computer system was not on training mode the way it was suppose to be. Also, there were no instructions on how close at the end of the day. The manager had to come in and prepare handwritten set of instructions. This caused a lot of problems and created frustration for all members of the organization including management and head office, who wanted to assign blame to someone. The operation of the system was not going according to plan and this got the trainees upset and confused about the policies of the system. Some parts of the training were vague and the continuous frustration had negative motivational effects. Similarly, The Night Owl Answering Services faced great training problems when Mary died, that evidently created negative motivational problems. Bob was forced to take over training without much knowledge o f how to do so, which was also a big problem. Senior operators were forced to work extra hard with no breaks, while at the same time train a new person. New operators were poorly trained and did not know how to handle calls. All these factors started showing in the office environment. These factors inevitably caused negative motivational effects. For example, intrinsic motivations were clearly not met in this organization. Intrinsic is defined as the direct relationship between the worker and the task. In the call center the task was frustrating and created anxiety. If these factors weren’t here there would be more interested in the position. However, because the training was so poorly done, the intrinsic motivation factor was not being met and created less motivation. It is also important to discuss the Maslow’s Need Theory and how it applies to these two cases. The needs theory states: NEEDS BEHAVIOR INCENTIVE AND GOALS. Both of these organizations both fit the physiological needs, which include the basic human needs. In safety needs it includes freedom from anxiety, and a structured ordered environment. The safety ne eds were not being met. Both organizations faced stress and anxiety, particularly the call center, which effected motivation. Results of poor motivation create poor quality of work. The training was poor and it would reflect on the quality of work being performed because they are no longer motivated to work with all the stress factors. Hertrzberg theory should be looked at as well. The first factor is the hygene factor. This includes relationship with fellow employees, security and other various factors. In order for employees to not feel less motivated or dissatisfied is if all these factors are in place. If all these factors are in place you will not feel unsatisfied but that doesn’t necessarily mean that you will be satisfied. It just means not being unsatisfied. Both companies didn’t even get past the hygene factor of just not being unsatisfied. The second factor of Hertzberg’s theory talks about is motivation. This is a sense of achievement and recognition, which would play different in each company. This doesn’t have a great effect on the bookstore because their situation w as short term in compared to the call center. If the company can’t even properly trained there is no chance of being recognized or feel a sense of achievement. The cases state that the trainees felt like they were being under attack by the senior staff. That would have a negative affect and create decrease motivation. There is no room for job enrichment that in turn means no enhancement in intrinsic motivation. Overall the similarities with respect to the training and the two companies were that of implementation and design. The training program was poor due to various reasons as stated in the report. One of the major differences to note was that the call center issue was a more complex problem and more of a long-term problem. The bookstore training was more of short-term problem. The problem only lasted about a month. Also another difference to note is that the bookstore had a smaller number of employees, so controlling the problem was a bit easier. In the call center there were various problems that were even more difficult to control because they had to meet client needs. In these two organizations there was lack of leadership. Particularly transformational leadership. This is when a leader makes his/her representative look beyond the task, or in this case the training, by observing the bigger picture or goal. Not doing this would negatively effect motivation because the individual will then began to purse his or her own self-interest. In the case of the The Night Owl Answering Service, when Mary passed away, nobody was able to step up and show leadership. Because this particularity affected training, the person responsible for training should have demonstrated leadership ethics to make them feel more positively motivated. Nobody had the leadership to motivate people to put forth their best efforts. There were no directive and supportive people in these organizations. The coaching was ineffective and the trainees had no proper direction. Automation in the bookstore did not face a great deal of leadership problems because again, it only employed about 6-8 people.

The 4p Applied by Coca-Cola Company

Title: The 4P applied by the Coca- Cola Company. 1. 0 Company Overview Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed â€Å"excellent† by those who sampled it. Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage â€Å"Coca-Cola† as well as designing the trademarked, distinct script, still used today. Picture 1: Dr. John S.Pemberton Prior to his death in 1888, just two years after creating what was to become the world's number 1 selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler's leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles.Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system. 2. 0 Product Description Coca- Cola Company comes out with plenty of product variations from the years it is invented until now.The most popular product is the original version of Coca- Cola, this is the key products for Coca-Cola company. Besides that there is plenty others product developed by Coca-Cola Company based on the demand, here is the top Coca-Cola products sell all around the world: Name| Launched| Discontinued| Notes| Picture| Coca-Cola| 1886| Present| The original version of Coca-Cola. | | Caffeine-Free Coca-Cola| 1983| Present| The caffeine free version of Coca-Cola. | | Coca-Cola Cherry| 1985| Present| Was available in Canada starting in 1996.Called â€Å"Cherry Coca-Cola (Cherry Coke)† in North America until 2006. | | New Coke/†Coca-Cola II†| 1985| 2002| Was still available in Yap and American Samoa| | Coca-Cola with Lemon| 2001| 2005| Available in:Australia, American Samoa, Austria, Belgium, Brazil, China, Denmark, Federation of Bosnia and Herzegovina, Finland, France, Germany, Hong Kong, Iceland, Korea, Luxembourg, Macau, Malaysia, Mongolia, Netherlands, New Caledonia, New Zealand, Reunion, Singapore, Spain, Switzerland, Taiwan, Tunisia, United Kingdom, United States, and West Bank-Gaza. | Coca-Cola Vanilla| 2002; 2007| Present| Available in: Austria, Australia, China, Finland, Germ any, Hong Kong, New Zealand, Malaysia, Sweden, United Kingdom and United States. It was reintroduced in June 2007 by popular demand. | | Coca-Cola with Lime| 2005| Present| Available in Belgium, Netherlands, Singapore, Canada, the United Kingdom, and the United States. | Coca-Cola Raspberry| 2006| Middle of 2007| Was replaced by Vanilla Coke in June 2007| | Coca-Cola Blak| 2006| Beginning of 2008| Only available in the United States, France, Canada, Czech Republic, Bosnia and Herzegovina, Bulgaria and Lithuania| | Coca-Cola Citra| 2006| Present| Only available in Bosnia and Herzegovina, New Zealand and Japan. | | Coca-Cola Orange| 2007| Present| Was available in the United Kingdom and Gibraltar for a limited time. In Germany, Austria and Switzerland it's sold under the label Mezzo Mix.Currently available in Coca-Cola Freestyle fountain outlets in the United States since 2009. | | Beside of products variation, every Coca-Cola products must come with their official logo. The famous Co ca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising.His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. Picture 2: Coca-Cola official logo. 3. 0 Pricing Strategies At United State, pricing strategies is the major factor contributing to the growth of the company in order to keep Coca-Cola as the leading brand for carbonated soft drinks. In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke.However, some Costco locations (suc h as the ones in Tucson, Arizona), sell imported Coca-Cola from Mexico. Coca-Cola introduced the 7. 5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2. 99. That same day, Coca-Cola announced the 12. 5-ounce bottle, to sell for 89 cents. A 16-ounce bottle has sold well at 99 cents since being re-introduced, but the price was going up to $1. 19. In 2012, Coca-Cola would resume business in Myanmar after 60 years of absence due to U.S. -imposed investment sanctions against the country. Coca-Cola with its partners is to invest USD 5 billion in its operations in India by 2020. In Malaysia Coca-cola products come with 3 sizes. It can be bought as low as RM 1. 70 per can (325ml), for 500ml bottles it can be bought at RM 2. 50 average, and for the 1. 5L bottle the price is between RM 3. 50 – 4. 00. 4. 0 Promotional Element Used. The first marketing efforts in Coca-Cola history were executed through c oupons promoting free samples of the beverage.Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising and the distribution of promotional items bearing the Coca-Cola script to participating pharmacies. Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit. Although the company did start using the red-and-white Santa image in the 1930s, with its winter advertising campaigns illustrated by Haddon Sundblom, the motif was lready common. Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915. Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring the young Bostonian actress Hilda Clark as its spokeswoman. 4. 1 Holiday campaigns The â€Å"Holidays are coming! advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with Christmas lights, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through. The advertisement fell into disuse in 2001, as the Coca-Cola Company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia.In 2007, the company brought back the campaign, according to the company many consumers telephoned its information centre saying that they considered it to mark the beginning of Christmas. The advertisement was created by U. S. advertising agency Doner, and has been part of the company's global advertising campaign for many years. 4. 2 Sports sponsorship C oca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since.This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say â€Å"Now they know whose game they're playing†. Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organised by FIFA.One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called â€Å"FIFA  Ã¢â‚¬â€ Coca Cola Cup†. In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida. 4. 3 In mass media Fast forward to the 1970s when Coca-Cola's advertising started to reflect a brand connected with fun, friends and good times.Many fondly remember the 1971 Hilltop Singers performing â€Å"I'd Like to Buy the World a Coke†, or the 1979 â€Å"Have a Coke and a Smile† commercial featuring a young fan giving Pittsburgh Steeler, â€Å"Mean Joe Greene†, a refreshing bottle of Coca-Cola. You can enjoy these and many more advertising campaigns from around the world in the â€Å"Perfect Pauses Theatre† at the World of Coca-Cola. Coca-Cola has been prominently featured in countless films and television programs.Since its creation, it remains as one of the most important elements of the popular culture. It was a major plot element in films such as One, Two, Three, The Coca-Cola Kid, and The Gods Must Be Crazy among many others. It provides a setting for comical corporate shenanigans in the novel Syrup by Maxx Barry. And in music, in The Beatles' song, â€Å"Come Together†, the lyrics said, â€Å"He shoot Coca-Cola, he say†¦ â€Å". The Beach Boys also referenced Coca-Cola in their 1964 song â€Å"All Summer Long† (i. e. ‘Member when you spilled Coke all over your blouse? Also, the best selling artist of all time and worldwide cultural icon, Elvis Presley, promoted Coca-Cola during his last tour of 1977. The Coca-Cola Company used Elvis' image to promote the product. For example, the company used a song performed by Presley, A Little Less Conversation, in a Japanese Coca-Cola commercial. 5. 0 Place and The Products / Service Are Delivered To Customer. Coca-Cola as the number 1 carbonated soft drinks throughout all the nations, this soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea.Example like Malaysia, Coca-Cola products can be purchased at all 7 Eleven stores throughout this country 24hours per day. To make these products consistently at market, Coca-Cola Company come with idea to setup factory at the selected country for produce their products, called as franchised production model. The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas.The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. The Coca-Cola Company owns minority shares in some of its largest franchises, such as Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company and Coca-Cola FEMSA, but fully independent bottlers produce al most half of the volume sold in the world.Independent bottlers are allowed to sweeten the drink according to local tastes. The bottling plant in Skopje, Macedonia, received the 2009 award for â€Å"Best Bottling Company†. 6. 0 Conclusion. Coca-Cola has been criticized for alleged adverse health effects, its aggressive marketing to children, exploitative labour practices, high levels of pesticides in its products, building plants in Nazi Germany which employed slave labour, environmental destruction, monopolistic business practices, and hiring paramilitary units to murder trade union leaders.In October 2009, in an effort to improve their image, Coca-Cola partnered with the American Academy of Family Physicians, providing a $500,000 grant to help promote healthy-lifestyle education; the partnership spawned sharp criticism of both Coca-Cola and the AAFP by physicians and nutritionists. Even though have been criticized by media, nutritionists, doctors and many parties, actually C oca-Cola Company are contributing to the growth of the country that they put their factory.As the giant player in carbonated soft drinks, Coca-Cola Company have build up their strong marketing strategies for many decades and they learned from past experience that make what they as today. Besides that the implementation of the 4P highlighted in this discussion is the key factor that makes them bigger, stronger and relevance all this time. In my opinion if anyone wants to setup a company for any industries, Coca-Cola Company experience, discipline and marketing strategies can be the best example to become a successful player in any businesses you entered.

Taking A stand Essay Example | Topics and Well Written Essays - 1750 words

Taking A stand - Essay Example Undoubtedly drinking water is available in the world in plenty but due to extensive use of water by high class people the lower classes gets affected and they lack to access to safe water. Availability of drinking water is becoming a matter of concern at present circumstances due to these issues. Most importantly, it can become a threat for the future generations. It has been observed by scientists that volume of safe drinking water is decreasing across the globe. In the United States of America, the Colorado River was one of the main sources of water. The water of Colorado River is still supplied in Las Vegas. Due to intense pollution and wastage the flow of water has drastically reduced in Colorado River. The pollution of Ohio River is another challenge in front of the world. According to Charles McMahon, â€Å"Improvising waste water treatment through increased regulation is a possible way to decrease the effects of enormous consumption and wastage of water† (McMahon 34). This phenomenon is very common in many countries regarding water recycling in order to overcome shortage of water. In the nineteenth century, water was wasted at a very large scale due to lack of advanced technological processes’ presence. Due to lack of knowledge people used large amount of water and at the same time polluted water at a large scale. When dams were built for production of electricity and controlled flow it was highly appreciated. However the consequences were in front of people very soon. For example the fact of Colorado River was not a very common phenomenon. Colorado River was one of the most important sources of fresh water in the United States. The Grand Canyon was the resident of some early civilizations however because of huge pollution and construction of dam the flow of the water reduced tremendously. This became one of the most important concerns before the country. This example shows the

Life On Mars Essay Example | Topics and Well Written Essays - 1250 words

Life On Mars - Essay Example These organisms rely on chemical or geothermal energy instead, and it is likely that organisms living on Mars would have to rely on sources of energy similar to these types of organisms; it is very unlikely that there would be any life present on the surface of Mars because the atmosphere contains chemicals known as superoxides, which break down all organic, or carbon-containing molecules, which are the building blocks of life. It is much more likely that if life ever was present, or still is there today, that it would be found under the surface. The signs that we use to look for life on Mars are all based on knowledge that we have of life on Earth. While any life forms found on Earth may not be remotely similar to those found here, it provides a good starting point for the search. All living things on Earth contain the element carbon in their structures, and so this if we find this element on Mars it could signify areas in which life may have developed. From looking at deposits of fossils which chart the history of life on Earth, it can be seen that there are only certain environments in which fossils can be preserved, so if a appropriate set of conditions is found on Mars then it may be a good place to look for fossilized life forms. How do we search for life There have been several expeditions carried out to Mars, but so far all by machinery rather than actual people. In the 1970s, a team of scientists, including Dr. Gilbert Levin, sent two Viking probes up to the surface of Mars to look for signs of life. They conducted tests on the soil to see if organic materials, and possibly life, were present there at the moment, producing controversial results. Since then we have sent several other probes to conduct testing on the soil, and there are a pair of robots there at the moment - Spirit and Opportunity. As well as conducting tests, these robots have been taking photographs that a panel of scientists are studying, which may give further clues as to whether life is there at the moment, how likely it is that life has ever been there, and where best to look for any life that may be present. Dr. Gilbert Levin is also one of the scientists currently involved with this expedition. As of yet there have been no manned missions to Mars, but this ma y change in the future, since there are many scientists who back this idea. Current conclusions At the moment the question as to whether life is present, or has ever been present, on Mars is largely unanswered. Dr. Gilbert Levin concluded in 1997, from the results of the Viking mission, that there is currently life on Mars, in the form of

Gender and Inequality in the workplace Essay Example | Topics and Well Written Essays - 1500 words

Gender and Inequality in the workplace - Essay Example However, when it comes to gender inequality at workplace, Canada seems to be having one of the worst statistics. â€Å"On average, the estimated earned income for Canadian women is $28,315 compared with $40,000 for men†(Canada ranks 20th in global gender equality study, 2011). The purpose of this paper is to study why Canada has such bad statistics with respect to gender inequality even though it has a reputation of one of the most civilized nation in the world. Issues related to gender inequality in Canada Canada is a country to which immigration is rapidly growing. â€Å"In 1981, there were approximately 1.1 million visible minorities, accounting for 4.7 percent of the total population. By 2001, the number of visible minorities reached almost 4 million or 13.4 percent of the population† (Banerji, 2006, p.2). The above statistics clearly show that the minority population size in Canada is growing at a much rapid pace than that in other parts of the world. Majority of t he women from immigrant community are coming to Canada for employment. In fact the women from immigrant community are suffering more employment discrimination and wage inequality compared to the local women. This is because of the increased racial profiling and stereotyping. â€Å"For instance, using the Ethnic Diversity Survey, Reitz and Banerjee (2005) found that while only about 10 percent of White respondents perceived overall societal discrimination in the past five years, more than a third (35.9 percent) of visible minorities reported experiencing discrimination† (Banerji, 2006, p.2-3). The increased participation of women in paid work seems to be the major factor behind increased gender inequality in Canadian workplace. Earlier, women were not much interested in coming out from the kitchens and look for any paid jobs outside. In fact male domination prevented them from doing so. However, the changing concepts of social life and the increased call for men and women equa lity helped women to break the barrier and increase their participation in outside jobs. Theoretical perspectives A separate study released by the Toronto-Dominion Bank says the earnings wage gap is related to motherhood. "Women in this group appear to be incurring larger wage penalties unrelated to their skills, education and experience,† the bank says. â€Å"Evidence strongly suggests that labor force intermittency is the main, yet multidimensional, culprit." Women without children tend to have similar wages to men with comparable levels of experience and education. Women who leave the workforce to have children tend to experience "an unexplained, but persistent" wage gap of about 3% per year for each year they are away, the bank says (Canada ranks 20th in global gender equality study, 2011). Motherhood seems to be a major reason for the wage inequalities and employment discriminations in Canada. Motherhood prevents women from working as normally as men. Motherhood imposes certain burdens upon the females and therefore it is difficult for them to work just like men. Employers know this fact very well and they cite those reasons while explaining employment discriminations at work places. Genetically men seem to be much stronger both physically and mentally than females. In other words, women cannot undertake some jobs which require hard labor and mental strain. Even though, current females are willing to undertake any jobs,

Forensic Science Essay Example | Topics and Well Written Essays - 1000 words

Forensic Science - Essay Example The evidence which is collected by forensic experts is tested in a forensic toxicology lab, which contains sophisticated instruments. These instruments, along with precise methodologies hold importance in producing a toxicology report, because these reports are presented in court and their results are important in determining the sentence of a person (Hagedorn, 2011). However, toxicology is not limited to criminal investigations only, in fact, they are used in cases which involve environmental contamination, to determine what would be the impact of a spill, if it is near a population. Forensic Toxicologist needs to be prepared to testify in court and justify his findings and to explain methodologies which may seem complex to the jury. Before toxicologists conduct their process, they would need samples from the body under consideration. Toxicology is useful because of how it helps, particularly, the law enforcement authorities. Toxicologists collect samples from the body and then study them in the lab; they give a report about all the chemicals found in the body, alcohol, prescription drugs and illegal drugs. In fact, toxicologists can also find out if the person’s death has resulted because of poison or not. For example, hair samples from a body could be tested to see if the person has been involved in drug abuse for a long time or a short time. Saliva can also be used to test for the use of drugs. The Death Investigation Toxicology is also known as the Postmortem technology, where forensic toxicologists work with examiners and coroners to determine if the cause of a death, there has been involvement of alcohol or drugs. Human performance toxicology is about the effects of alcohol and drugs on the behavior of people. This could include investigations related to impaired driving, sexual assault, which is facilitated by

Innovating the process of Custom-made Thobe by the use of technology Essay

Innovating the process of Custom-made Thobe by the use of technology - Essay Example Being custom-made, the thobe is highly unique for each customer. This is particularly true in the recent years where the process of buying a thobe has changed from just having to choose a fabric and take the size measurements, to advanced levels of specialization that are inherent in the modern process. Today a customer has to choose the color, fabric material, sleeves, collar, number of pockets, design and button style. This whole new and continuously updated process expanded the thobe market, increased the number of thobe stores and designers, and most of all, increased the need to buy thobes more frequently. In addition, these differences in styles and colors forced each customer to buy more than double the number he usually buys each year. Now he can have a different style for every occasion: work, formal look, in house, family and friends. The customer must first select a place to make his costumed thobe. This is usually done by random selection or based on advertisements or recommendations from other people. The customer then picks the fabric material, fabric colors, as well as other details including button shape and size; the shop’s staff records these specifications manually. Next, the customer goes through the measurement process where a staff from the shop makes size measurements using a measuring tape. Finally, the customer makes a down payment. Each tailor shop operates independently and relies on its own resources. For example, each tailor shop has their own garments, fabric, and staff who take body measurements. There are also tailors who work on the orders in the production facility, and some shops have their own exclusive and branded designs. The body size measurement process can be very time consuming for customers, especially when there are a lot of them waiting their turn. In many cases, new customers know how long the process could take. Therefore, if there are a number of customers being served, they are most

Bonnie Raitt and the Boom Generation Essay Example | Topics and Well Written Essays - 250 words

Bonnie Raitt and the Boom Generation - Essay Example Some sociologists have also attributed individualism as a common trait to baby boomers (Boaz, 11). Another interesting fact is that 35% of baby boomers have been divorced (Schlesinger) Bonnie Raitt was a baby boomer and her life cycle almost followed the common life pattern of baby boomers. She has been involved with environmental movement, movement against nuclear weapons, Native American movement, women’s and human rights movements (Bonnieraitt.com). All these movements have been in some way or other anti-establishment and such political feelings have been typical for the baby boomer generation. Bonnu Raitt was born as the daughter of Broadway singer, John Raitt and she grew up in Los Angeles in an ambience of â€Å"respect for the arts, Quaker traditions, and a commitment to social activism† (Bonnieraitt.com). Towards the end of sixties, she went to study in Cambridge, was very much involved with the socio-political activities happening there, and was part of the ant i-war movement as a majority of baby boomers were (Bonnieraitt.com). In her musical career, she started with folk music and blues.

Budget for Foster Adoption Center Assignment Example | Topics and Well Written Essays - 750 words

Budget for Foster Adoption Center - Assignment Example The assignment "Budget for Foster Adoption Center" is based on the tabulated budget. Justification of the funds allocated in each budget section can be summarized as follows; direct costs, which represent, costs incurred in the performance of the project and for this intention be granted reasonable and allowable amount. With the sole responsibility of ensuring the smooth daily running of the program, direct cost is justified to attract an allocation of 144,300$ of the total monthly allocation of 209,600$. Direct costs comprise of expenditure groups such as salaries, consultants’ fees, and employees’ benefits. For example, under salaries, the executive had the biggest share of 25,000$ because of the nature of the job in terms of responsibilities to be undertaken. For the case of social workers, their salaries amount to 50,000$ with an explanation based on the calculation rate of 5 workers with a salary of 5,000$ each. Based on this, they are justified to attractive packa ges or salaries to boost their morale and make them reach the set target as per the program objectives and aims of the organization. Consultation fees attracted 8,000$. This is paid to individuals not employed by the organization and therefore the number days will be put in consideration. This amount supported by the fact that, there are always additional costs such as travel and per diem included. According to Nice (2002), indirect cost or administrative costs are not usually specific but will still be considered as costs in the long run.

H.W Assignment Example | Topics and Well Written Essays - 500 words

H.W - Assignment Example Key stakeholders in this case include, Merck shareholders, decision makers with regard to research and development, other individuals that suffer from debilitating conditions that further research and development by Merck might otherwise cure, and those that are or might potentially become infected with River Blindness in the future. The costs of this decision would be that a potential cure would be knowingly passed over by the decision makers at Merck. The benefits would be that other potential remedies could be developed that might otherwise positively impact upon a much larger group of stakeholders. A strict utilitarian would seek to promote the greatest utility in this particular case. As the plight of new potential research would be unknown and there is a small percentage chance of the animal drugs to work well with regard to curing or addressing River Blindness, the utilitarian would ultimately choose the River Blindness research over the other alternatives. By means of contrast and comparison, the universalist would recognize the fact that there is a larger potential for the money to more effectively be used elsewhere; thereby encouraging one to prefer to pass over the River Blindness research. One of the ways that managers can encourage stakeholders to take back injuries more seriously is to provide an emotional appeal based on the individuals that have already been injured in the line of work. Whereas the employee might not think that the employer has their best interests in mind, by showing that the health, happiness, and safety of the employees is something that effects everyone is something that can be done as a means of engaging a further level of understanding throughout the firm. Advanced appreciation would be one extremely useful technique that the professor could use as a function of engaging participation.

Male vs Female Crime Rates Essay Example for Free

Male vs Female Crime Rates Essay Statistics indicate that men are more likely to commit crime than women. For example, in 2002 80% of known offenders (481,000+) were men. As there are a number of problems with the reliability and validity of statistics, an alternative to information are self-report studies. These are anonymous and some believe because they all but guarantee anonymity they encourage respondents to be more truthful than if they were involved in an interview. In the past, sociologists tended to pay attention to only males committing crimes and ignored gender differences. This began to change in the 1970’s when feminists such as Carol Smart looked into woman and crime and began to ask questions such as: †¢ Why do woman commit fewer crimes than men? †¢ Why are woman more likely to commit to social norms compared to men? †¢ Is there anything distinctive about a womans experience as an offenders and as victims of crime? †¢ Are woman treated differently than men in the justice system? There is now an agreement within sociology that when studying crime and deviance we must take into account gender. This means we must also ask questions about men. What is the relationship between crime and masculinity? Sex role theory: this theory argues that boys and girls are socialized differently, therefore resulting in boys becoming more delinquent. There are different versions of this theory. Edwin Sutherland (1949) stated that there are clear gender differences when it comes to socialization. Firstly, girls are more supervised and more strictly controlled. Secondly, boys are encouraged to take risks and to be tough and aggressive. Therefore, boys have more of an opportunity and an inclination to commit crime. Talcott Parsons (1995) believes that there are clear and obvious gender roles within the nuclear family. The father performs roles which show him to be more of the leader and provider, whilst the mother performs the expressive role of giving emotional support and socializing children. These roles are rooted from the birth of their children as mothers have to give birth and nurse children. Girls have a readily available female role model at home (their mother) whereas boys have less access to their male role model as traditionally the father was out at work for most of the time. Boys will be socialized largely by their mother and will tend to reject behavior that is seen as feminine as they compulsively pursue masculinity. Because of the emphasis on toughness and aggression this encourages anti-social behavior and delinquency. Albert Cohen (1955) believed that if boys don’t have that readily available role model, socialization can be a difficult process. Boys can experience anxiety about their identity as a young man and a solution for this is all male peer groups or street gangs. In these social contexts, aspects of masculinity can be expressed and rewarded. The idea of being tough and breaking rules can help to conform to the idea of masculinity. The feminist perspectives on who is involved in crime starts from the view that society is patriarchal and woman can only be understood under male dominance. Pat Carlen (1990) stated that a womans crimes can be known as ‘the crimes of the powerless’ as many woman who commit crimes are powerless in some way. For example, they live in poverty with little power to change the situation; as children they may have been badly treated and looked after, perhaps being abused by fathers. As adults they have often lived under the dominance of male partners who asserted control perhaps in the form of violence. After interviews with 39 woman aged 15 to 46 convicted of various offences, Carlen drew on the control theory – saying that woman turn to crime when the disadvantages outweigh the advantages. It appeared that the interviewed women turned to crime as a rational choice. Low paid work and unemployment had not led to the standard of living they hoped for, and living an unhappy life as children and as adults was very unfulfilling. Unrewarded by family and the workplace and with little power to change the situation, crime was a rational alternative. However, critics of Carlen claim that her sample of woman was too small to make generalized statements. Her research also suggests that conformity to social norms tends to break down when the rewards for doing so are absent. Conformity and control: According to Frances Heidensohn the striking thing about womans behaviour is their conformity to social norms. Taking in mind the control theory, women have more to lose than men if they deviate from social norms. And looking from a feminist view, she argues that in a male-dominated society the control of woman by men discourages deviance from norms. In the home and family, women still have the primary responsibility for raising children and taking on the domestic work. Their commitment to this also means they are committing to the conformity of the traditional mother-housewife role and socializing their children in terms of society’s norms and values. Women have been socialized to conform. Girls are more strictly supervised and given less freedom, they are expected to perform household duties. These expectations and control have been carried on into adult life. As adults, women are not only controlled by their childhood socialization but also by their male partners. Woman who challenge these traditional roles are often brought into line by men’s financial and physical power. According to Heidensohn, wife battering is an assertion of patriarchal authority. Womens socialization, domestic responsibilities plus the control imposed on them by men discourage the deviance from social norms. Their lives are centered on the home so they have less freedom to go out. As a result they have less inclination, less time and fewer opportunities to commit crime. Beyond the home a womans freedom to deviate from social norms is also limited in a number of ways; for example, some women do not want to go out after dark as they are in fear of getting attacked or raped by men. A young woman’s fear of being attacked by a stranger is five times greater than a young male’s. They are also less likely to deviate from norms of respectability for fear of being labeled promiscuous. In a working environment men are more likely than women to be in control, in positions such as supervisory or managerial roles, and surveys indicate that sexual harassment is common in the workplace and it is a further indication of male power and control which is often experienced as intimidating by women. Both inside and outside the home, there is pressure for woman to conform- and this is reinforced by male power. Crime and masculinities: Research into gender over the last 25 years has mainly been concerned with woman and crime as it was seen as a new topic after decades of research into men and crime. Feminists would focus on woman and men would enter the equation in terms of the control men had over woman. Researchers now recognize that there is another side to gender and crime and start to ask questions such as: Why are men more likely to commit crime than woman? And is there a relationship between male crime and masculinity? Gender identity is a vital part of the individual’s sense of self it is something that people accomplish. People are continuously trying to express and present their masculinity or femininity. And in relation to crime, you can say men commit crime as a means of constructing this masculinity to express to others and themselves. There are a number of different masculinities which are shaped by social class, ethnicity, age and sexual orientation. Men’s position in society provides them with different access to power and resources which leads to different constructions and expressions of masculinity – and this leads to different types of crime. The most dominant form of masculinity is known as hegemonic masculinity. It’s the most ideal form, which is defined through work in paid labour, the subordination of women, heterosexism and the uncontrollable sexuality of men. Most men wish to accomplish this. The alternative is subordinated masculinities. They include masculinities which develop in some ethnic minority and lower class groups and homosexual masculinity. Young middle-class white males are usually able to demonstrate some of the characteristics of hegemonic masculinity through success at school or college. But this comes at a price – subordination to teachers. Some assert their masculinity outside of school through vandalism, petty theft and heavy drinking. White working- class males are less likely to be successful in education. They sometimes resist school and construct their masculinity around physical aggression, anti-social behaviour, delinquency and some cases violence towards gays and members of ethnic minority groups. Lower working class men from ethnic minority groups with little expectation of educational success or secure employment sometimes assert their masculinity in street gangs. With little chance of accomplishing hegemonic masculinity by legitimate means, they are more likely to turn to robbery and serious property crime. Even middle class males who have the resources to accomplish hegemonic masculinity use crime to express masculinity. James Messerschmidt argues that white collar and corporate crime are not simply a means for profiting the individual or the organization. There are also a means of accomplishing hegemonic masculinity as a successful breadwinner and as an aggressive risk-taking male Working class crime in the workplace can also be seen as a means of accomplishing masculinity. Workers sometimes resist the authority of management by theft and industrial sabotage. Messerschmidt uses the example of African-Americans to illustrate a subordinated masculinity. Lower class African-Americans males often lack the resources to accomplish hegemonic masculinity. The pimp and hustler are long-established roles in African-American subculture and are often seen as an alternative to subordinated masculinity. The pimp looks after a number of prostitutes and lives of their earnings. With their expensive car, diamond rings and power over women, Messerschmidt argues that the pimp demonstrates a highly visible alternative masculinity to himself and others.

Investigating the Possibility of a Developmental Trend in the Way That Children Describe Themselves Essay Example for Free

Investigating the Possibility of a Developmental Trend in the Way That Children Describe Themselves Essay This version of Rosenberg’s research into children’s self-descriptions analysed data from semi-structured interviews with two children; Annie (8) and Kirsty (16). The data was interpreted to ascertain whether, as in Rosenberg’s research, children’s self-descriptions show evidence of a developmental progression and whether locus of self-knowledge shifts from other to self as children get older. Substantial support was found for Rosenberg’s theory that children’s self-descriptions become more complex with age and demonstrate a developmental trend. Some support was found for the idea that the locus of self-knowledge shifts from other to self with age but some of the children’s responses ran counter to expectation. Introduction A child’s sense of identity begins to form at a young age and develops throughout childhood. Eleanor Macoby (1980) pointed out that a sense of self emerges gradually as a child develops more complex understandings. Research shows that children differ in the way that they describe themselves at different ages. Bannister and Agnew (1977) and Harter (1983) found that as children get older they use more complex descriptions and include more references to emotions and attitudes. Younger children rely more on physical attributes, activities and preferences. Bannister and Agnew (1977) proposed that as children get older they become better able to ‘distinguish themselves psychologically’ from others (The Open University, 2009, p.20). Harter (1983) proposed that the way children describe themselves follows a developmental sequence which reflects the notion that identity develops in increments throughout childhood. Rosenberg (1979) focused part of his research into the self-concept on investigating this idea of a developmental trend in children’s sense of identity. He interviewed a sample of 8-18 year olds and created categories in which to sort the children’s responses. In keeping with the findings of Bannister and Agnew and Harter, Rosenberg found that younger children used mostly physical descriptions of themselves while older children relied more on character traits. As a result he concluded that ‘the self becomes less and less a perceptual object and more and more a conceptual trait system’ (Murphy (1947), as cited in The Open University, 2009, p.21). He found that, as children get older, they focus more on interpersonal traits and refer more frequently to relationships and inner qualities. Rosenberg also investigated what he called the ‘locus of self-knowledge’ – the extent to which children develop an ‘independent, self-reflective sense of self’ (The Open University, 2009, p.22). This was measured by asking children who knew them best, themselves or someone else. He found that younger children were more likely to claim that another, usually a parent, knew them better. Older children were more self-reliant when it came to judging themselves. Therefore, Rosenberg concluded that the locus of self-knowledge shifts with age from another to the self. Increased self-knowledge would result in more psychological self-descriptions so this relates to the idea of developmental progression being demonstrated in children’s self-descriptions. This study is based on Rosenberg’s research and is an analysis and interpretation of interview data. Children’s responses are allocated to Rosenberg’s categories in order to answer the research question: Do children’s self-descriptions show evidence of a developmental trend? This study will focus on answers to the ‘Who Am I?’ statements but will also pay attention to further interview responses to understand differences in the way children of different ages self-evaluate, view themselves and others and conceptualise an ideal self. This study also examines the concept of a locus of self-knowledge and asks: Does a child’s locus of self-knowledge shift from other to self with age? Method Design Rosenberg’s research design is employed in this study the responses from a semi-structured interview are compared. Participants The participants are Annie (8) and Kirsty (16), pupils from schools in the Milton Keynes area. They were recruited by the ED209 course team who asked school teachers for help in identifying willing participants. Materials A microphone and a video-recorder were used to amplify and record the interviews. Rosenberg’s semi-structured interview, with questions on self-description, self-evaluation, self and others, ideal self and locus-of self-knowledge was used. A sheet of A4 with the words ‘Who Am I?’ printed at the top and ten numbered lines beginning with ‘I’ was provided to enable participants to complete the written exercise. Adaptations of Rosenberg’s categories were used to analyse the responses to the Who Am I? exercise. The analysis of the ‘Who Am I?’ statements was presented on category analysis forms (appendix 1). A consent form was provided for the parents of the children to sign. Procedure The interviews took place in May 2005 during the day. Both children were interviewed by members of the ED209 course team in familiar rooms used by the schools. Annie was accompanied by a classroom assistant. The participants were told that they could stop the interviews at any time and were briefed as to the purpose of the research. A sound recordist and producer were present but efforts were made to ensure that neither they nor the equipment used inhibited the participants. Background noise was occasionally intrusive and recording halted. The final recording of the interviews was edited to ensure a smooth flow. The recorded interviews were listened to several times. The ‘Who Am I?’ statements were identified and transferred onto a pre-prepared category analysis form (appendix 1). The categories, Physical, Character, Relationships and Inner, were adapted from Rosenberg’s (see appendix 2). Each sentence read out by the interviewer was taken to constitute one statement. The statements were then coded. To ensure coding consistency, each statement was reviewed against the criteria for the inner category, then relationships, then character and then physical. Only if there was no way it could be said to fit within the ‘higher’ category was it pushed down. Even if it may have fitted within two categories, the fact that an order of review was applied meant that it would not be considered for a second category if it had already been allocated. Once the categories had been applied, the responses in each column were added up and the percentages calculated so that the results could be compared with Rosenberg’s findings. Next the detailed responses to the interview questions, including the locus of self-knowledge questions, were analysed in the context of Rosenberg’s research findings. The responses of the children were analysed to see if the same patterns were present. Ethics The data collected by the Open University ED209 course team was intended to comply with the BPS ethical code and principles. The children agreed to take part and their parents signed consent forms on their behalf. At the start of each interview the children were informed of their right to withdraw from the research and were told that they could ask for the recording to be stopped at any time. The purpose of the research and they way in which the data would be used was explained to them before the interviews began. Results The first research question was: Do children’s self-descriptions show evidence of a developmental trend? The second research question was: Does a child’s locus of self-knowledge shift from other to self with age? Table 1 shows a comparison between Annie and Kirsty’s self-descriptions. It shows that the majority (60%) of descriptors used by the younger child are about physical characteristics and activities and the remainder are character descriptors. She makes no reference to relationships or inner qualities. The majority of the older child’s responses relate to inner qualities (50%). She spreads the remainder of her descriptions across the physical, character and relationship categories. Self Evaluation When discussing their strengths and weaknesses, Kirsty focused far more on character and relationship descriptions than Annie, who focused on physical attributes, particularly for her weak points (‘my ears my legs’). However, Annie counted her friends as a strength and the fact that she likes ‘being myself’. Self and Others Annie’s awareness of similarity to others in her age group was centred on having the same likes and dislikes. She also identified differences between herself and others in this way. Kirsty talked about having the same experiences as others her own age but identified character and inner traits as distinguishing her from others. Ideal Self Annie’s notion of herself in later life was focused upon what job she might do and how else her time may be spent. Kirsty focused on the character traits that she hoped to have developed. Locus of Self-Knowledge The locus of self-knowledge responses were not straightforward as both participants gave ambiguous answers at times. Annie conceded that in some ways her mother would know her better than she knew herself and Kirsty insisted that her mother knew her just as well as she did herself. Discussion In the ‘Who Am I?’ data, it can be seen that, in accordance with Rosenberg’s findings, the majority (60%) of descriptors used by the younger child are about physical characteristics and activities. Rosenberg found that older children are more likely to use character traits to define the self. In this analysis, Kirsty actually uses a lower percentage of character descriptors than Annie, but this is influenced by the large percentage of inner descriptors used. The data in this study supports Rosenberg’s finding that older children referred more frequently to relationships. He also noticed that older children were more likely to reference inner qualities, which can be seen by the high percentage of Kirsty’s inner descriptors (50%). For the main part, the analysis of the self-description data supports Rosenberg’s findings. Rosenberg found that older children focused on interpersonal traits when describing their strengths and weaknesses. Kirsty’s responses follow this pattern but Annie also mentioned the large number of friends she has as a strength. She also said that ‘being myself’ was a strength which was interesting. The interviewer explored this a little more and she seemed to revert back to describing preferred activities. Further prompting, however, may have ascertained that by ‘being myself’ she meant that she was confident about who she was, which would be a character description. It is difficult to tell at this point if Annie lacks the ability to explain what she means which may affect the results. Rosenberg found that only 36% of 8 year olds mentioned interpersonal traits when talking about the person they would like to become, compared with 69% of 14-16 year olds. Annie and Kirsty’s responses fall into the majority pattern for their age group. Analysis of the data provides a positive answer to the research question, Do children’s self-descriptions show evidence of a developmental trend? The developmental trend as identified by Bannister and Agnew, Harter and Rosenberg, is characterised by younger children relying on physical attributes when describing themselves and older children being able to use more sophisticated and complex descriptions that focus more on psychological characteristics. The data in this study largely supports this theory. The evidence for the locus-of-self-knowledge shifting from other to self with age (as Rosenberg found) is less obvious. When asked about who knows her best at school Annie identifies teachers and parents as being the best judge of her performance, which supports the idea that the locus of self-knowledge in young children rests with another. However, when questioned further about who would be right if they had different answers about Annie’s maths performance, Annie’s responses indicate that she is the best judge of her ability. However, when questioned about her behaviour at home she places the locus of self-knowledge with her mother. Kirsty, somewhat surprisingly given her high percentage of references to inner qualities (indicating high self- knowledge), believes that her mother would know her just as well as she knows herself and explains that her mum has ‘pretty much figured me out’. She decides that any differences in answers about how she would behave at home would be a matter of different interpretations. It is possible that Kirsty is unsure about what is being asked and a reformulation of the questions might provoke different responses. Although Kirsty does not exactly place the locus of self-knowledge within herself, she does not place it with someone else either, and so the data does not, in itself, contradict Rosenberg’s theory. The analysis of the locus of self-knowledge responses produces some support for Rosenberg’s findings but it is not conclusive. However, it is important to remember that this is a sample of only two participants and so the data is not enough to prove or disprove his theory. Another limitation of this study is that the coding reliability was not checked. Coding was applied according to one person’s interpretation. Had the coding of the data been interpreted differently results may have been different for the self-descriptions data (see appendix 3 for alternative coding of Kirsty’s responses. In this instance the evidence in favour of a developmental trend in self-descriptions is present but less compelling). Another consideration lies with the ethics of the research. The issue of informed consent is often difficult in research with children. In the case of a young child, such as Annie, it is not clear that she fully understands the nature of the research, despite the fact that it is described in simpler terms than those used to explain it to Kirsty. It is also possible that the power-imbalance between the interviewers and the participants may prevent them from withdrawing from the interview, even if they are told that they can. Conclusion The results of this study provide support for the idea of a developmental progression in the way that children describe themselves, particularly the analysis of the ‘Who Am I?’ data. Qualitative analysis of the other interview questions, however, while showing some support for Rosenberg’s theory, also presents some deviation from expectations.

Ethics Of Sex Appeal In Advertising Media Essay

Ethics Of Sex Appeal In Advertising Media Essay This treatise puts forward the reality that advertisements with sexual undertones are remembered over and over again than advertisements that are not. The question to ask though is, how ethical is it to make use of sexual appeals in advertisements? And does sex really sells? Social comparison theory as instigated in 1954 by Festinger is used as the theoretical scaffold in this study as this premise states that individuals who have a longing to appraise their views, judgments and abilities can be satisfied by social comparisons with other people. At the end of this write-up, it attempts to recommend to media and advertising practitioners, that they need to apprise the audience who will be viewing their ads before putting sexual innuendos into their respective advertisement pieces; that they need to recognize the moral intricacy of sexual appeal in advertising and integrate that understanding in their strategic thought and when designing their commercial pieces. Quoting Henthorne and L aTour, (1994) as saying that, as the ethical considerations of society change over time, what is considered appropriate and acceptable in advertising must also change (p.88). Therefore, this study shares the idea of how imperative it is to incessantly reassess what society would consider suitable and consider the full level of consequences of their actions before advertising practitioners start considering what they make out as ethically acceptable. Introduction Every media consumer is alert to sex in advertising. Its pervasive use and misuse are constantly before us, and typically elicit strong criticism (Richmond and Hartland, 1982, p.53). As anyone can see, the employment of sex in advertising has been in our midst for several decades and the reason for it? It works. Advertisements with sexual undertones are remembered over and over again than advertisements that are not. The question to ask though is, how ethical is it to make use of sexual appeals in advertisements? Does sex sell? Actually, sex does not sell, but sexiness does (Cebrzynski, 2000, p. 14). By means of sex appeals in advertising is a good way to aim at specific market segments but not all. Questions like what is identified as sexual appeals in advertising? Where and when should sex be used? Does the use of sexual appeals lead to an advantage for brand remembrance? must be addressed exhaustively. Sex and the Media Today, sex permeates advertising in the United States and in many countries all over the world as contemporary society is extremely fixated with the demonstration of sex in the media as never before. The issue of whether sex sells could be countered by screening the massive quantities of billboards and classified ads which integrate some form of sex appeal or nudity (Pynor, 2004, p. 42). Several reasons have been provided with the use of sexually oriented themes, among them are to achieve product and brand attention, recognition, recall, and sales (Alexander and Judd, 1978, p. 47). Observably, sex is utilized to sell a wide array of products from cars to fashion products, and is meant to attract not only the male customers, but female, consumers as well. The employment of sex as an instrument in advertising can be traced back to the 1800s when the advertising industry noticed the beneficial effect of using degrees of sexuality in their advertising drives. These economic gains include above all else an increase in revenue due to the point of difference that sexual schemes provide for the product. Sometimes, the use of sex also affords shock-value that frequently triggers social debate and helps in the product promotions continuing recall. Author of The Erotic History of Advertising Tom Reichert has this to say Many real-life examples from the 1800s to the present exist to suggest that it has worked, and does work, to inflame not only consumers libidos but their motivations and desires to make purchases. In some cases, sex in advertising contributes to the building of strong, vibrant and long-lasting brands (Reichert, 2003, p. 9). As it is, the incessant use of sex in advertising from the 1800s until these days is a demonstration of the fact that it is an effective tool that works for advertisers. Literature Review Sex Appeal in Advertising Advertising is one of the most prolific and all-encompassing forms of communication in the world (Reichert, 2003, p.20). This type of company to customer communication lifts several concerns about the ethics of advertising because its practice is very convincing and powerful (Treise and Weigold, 1994). Advertising has turned to become an excellent way for business firms to create a positive image for them and for the public to easily adapt to such image. Image creation is a public relations approach that has increasingly aimed young adults and teens because they are not interested on conventional direct advertising (Goodman and Dretzin, 1999), obviously, advertisers target the demographic group of young adults and teens because they account for a huge amount of American consumer spending. The practice of utilizing sex appeal in advertising is nothing new. Sexual images (nudity) can be found in advertisements as far back as the late 1800s and in the early 1900s, it was used to sell soaps, perfumes and creams. These advertisements claimed to transform any woman to become sexier for a mans pleasure and as sex advertising boomed in the 40s and 50s, controversy abound. Until today, a lot of business enterprises find sex appeal as an effective tactic in advertising. When Maidenform bras began to use models with their shirts off, it became the number one bra company and when Jovan fragrance used sexuality to sell its product, company revenues soared from $1.5 million to $77 million in just seven years (Reichert, 2003). In a 1981 study conducted by Reid and Soley, advertisements were more likely to be appealing and immediately recognized if an attractive endorse is used (Severn and Belch, 1990). In another survey, 32% of consumers confessed that there is strong likelihood of them buying a product if it uses an advertisement with strong sexual undertones (Fetto, 2001). Capitalizing on the idea of sex appeal, people sell their products with the notion that such product is for sexy people and to own that specific product can make any person sexy. Such sexiness can be depicted through the clothes being worn, the models poses, the lighting being used in the advertisement, positioning of the models or in their facial expressions, location used, and interaction. Likewise, companies employ this idea to connect the company image with allure and prestige. As it is, sexuality associates brands with sexual activities and increased attractiveness, something desired by consumers (Reichert, 2001/2003). Although the argument that wanton sexual appeals generate off-putting results because of perceptions of disreputable and scheming practices is basic and extremely valid, it also assumes a deliberative, cognitive mechanism. Past research investigations have found that the process of judging whether a persuasive message infringes ethical standards or not demands cognitive effort (Campbell and Kirmani, 2000). Yet end users characteristically spend little time and effort when viewing an ad (Sengupta and Gorn, 2002; Burnett and Moriarty 1998; Kassarjian, 1977). Hence, it is imperative to understand reactions to improper sex appeals under thin slice processing (Ambady, Bernieri, and Richeson, 2000), such as when consumers view ads under constricted cognitive capacity. Without a doubt, unstructured, spur-of-the-moment, uncontrolled responses may be quite different from more cautiously considered responses in the sphere of sex-based advertising. Recent research by Sengupta and Dahl (2008) examined non-deliberative reactions to the gratuitous use of sex in advertising. Men and women in these experiments were placed under high cognitive load while viewing an ad that showed an unequivocal sexual image and a nonsexual image. Unlike previous research that has found that both men and women abhor the gratuitous use of sex in advertising, a gender difference surfaced under constrained conditions, that is, men preferred more the advertisement containing a sexual image (compared to the nonsexual image) whereas women reported considerably adverse mind-sets toward the overtly sexual ad compared to the nonsexual advertisement. Basically, sexual imagery sets off an emotional response or reaction. In other words, viewers are, all things being equal, favorably energized by sexual information (Reichert, 2007, p. 6). With this in mind, advertising organizations employ sex in several different ways to try and convince and influence end users to purchase a product. Individuals seek out and are willing to pay for sexual content in mainstream media (Reichert, 2007, p. 7), an example of this reality is the sale in millions of copies of Cosmopolitan and Maxim each month. These magazines ads have become more competitive and risquà © due to the idea that an ad needs to be noticeable and must draw attention. Some advertisers may push the boundaries of acceptable sexual content because of direct competitive pressure. Certain product marketers utilize a higher proportion of sexual appeals than other marketers because of the nature of the product and the relevance of sex to product benefits (Reichert and Carpenter, 2004). Another approach being used to draw customer attention is the idea that upon purchasing a product, such will make the buyer more sexually attractive, or can have more sex or can have a better sex life (Reichert, 2007), thus, people who are seeking for such qualities are more likely to pay for a product if the ads are sexually evocative. Gender Expression, Sexuality and Advertising This rather outmoded depiction of gender and expression of sexuality continues to be exploited in modern-day advertisements principally because it is an unbeaten prescription that brings in financial incentive and this will continue as long as women believe even if only for a brief moment that acquiring the advertised product will bring them one step closer to attaining the unattainable. As what was pointed out: those who are dissatisfied with their looks, their bodies, their status, make great consumers (Lee, 2003, p. 134). Furthermore, Nancy Etcoff (2000) sums it up well: to tell people not to take pleasure in beauty is like telling them to stop enjoying food or sex or novelty or love. This is an impracticable likelihood because to like and to want is instinctive in human character. Advertisers are intensely conscious of this as they create advertisements filled with representations of dazzling, extremely sensuous women. Women as Primary Focus? For many decades, numerous people believed that women are the major focus of sex appeals employed in advertising, however, this is not necessarily correct. It is true that women look as if they are the target most recognized in sexual appeals, but men have been targeted more recently. If women have often been the targets of sexual advertising, it is because it appears to work in many cases. As it is, sex is a potent and a convenient method of obtaining male attention and making a product desirable and in advertising, it is easy to get a mans attention by using womens bodies and associate it to the idea of getting the women as well if he buys the product (Taflinger, 1996, p.8). The most well known target of women as sexual appeals has been in beer commercials. Usually the ads go something like this a beautiful woman is sitting at a bar and a man comes up and she does not notice him at all. Then he orders a certain kind of beer and all of the sudden, he is desirable to this woman. They then get caught up in the moment and ultimately the man gets this woman (because of the beer). Another example of the man getting the hot woman because of a particular product that supposedly makes the man more desirable to the women is the AXE advertisement. AXE is a body spray for men. In the commercial, the men who use AXE get beautiful women. In fact, AXE is so effective that if in any way you come in contact with this body spray, you will be instantly wanted. There is also a commercial which features an old man getting a young, hot woman because of the AXE effect. Women are exploited repeatedly in advertising as sex appeals. But, some do not become conscious that these advertisements are often aimed at women as well. Victorias Secret is a classic example of this. Advertisers obviously want women to think that if they purchase Victorias Secret products, they could look like those stunning, sexy endorsers on the commercials seen on television or in the print ads. Obviously, these bra and panties are not going to look very good on just anyone, however, at first glance, a woman could think, wow, she looks splendid; I should get that outfit so I can look that good too. In truth, women are not the only focus in sexual appeal advertising. Men play a huge part as well. According to Taflinger (1996), It is rare for advertising to use sex as an appeal for women. Women are often less interested in the sex act itself for its own sake. They are interested in sex for what it can mean in the future. They may enjoy it as much as men, but for them it has far greater significance. Advertising cannot take advantage of a womans instinctive sexual desire because advertisings job is not to build for the future-it is to sell a product now (p. 6). Here, Taflinger attempts to elucidate the fact that women are not interested in sexual appeals on television, rather, they are interested in sex for their future. Although this seems to be correct in some instances, it is questionable when thinking about all of the ads that target men as the sex selling object. Sex Appeal and Product Branding Sex in advertising can also produce positive mind-sets and sentiments about the ad or product brand. Using catchphrases are huge in the industry along with sexual overtones. A popular example is Las Vegass tagline what happens here, stays here (Reichert, 2007). This is very indicative and interesting; people want to go to Vegas so they can find out for themselves what its all about. Sex in advertising is controversial and it is vital to reflect on consumers outlooks and points of view. While many feel there is too much sex in advertising (Treise and Weigold, 1994), most people feel that if sexual commercials are crafted with relevance and aptness, these are more likely to be accepted (Gould, 1994; Treise and Weigold, 1994). Innately, concerns and apprehensions crop up when sex appeal usage are viewed by unintended (Gould, 1994). Similar disquiet appears when advertisers target teens and young adults with these advertisements. There are concerns that these advertisements are venerated by young people and teach these young adults improper conduct (Reichert, 2001). Negative facets of this target audience advertising consist of women idolizing the sexual models being used to endorse a product and compare themselves to the advertisements (Gould, 1994). In a survey, 55.2% of respondents agreed sexual advertisements influence a teens decision to be sexually active (Tre ise and Weigold, 1994). However, the idea in advertising is give and take; the media learns from teens and teens learn from the media (Goodman and Dretzin, 1999). One cannot exclusively say who manipulates whom, so much so that even though end users anxieties arise, sex continues to be used as an powerful advertising approach. Reichert and Carpenter found that the level of sexual advertisements has remained constant from 1993 and 2003; the only thing that had increased was the females level of dressing as it has become more provocative and sometimes offensive (2004, p. 828). It is fascinating to note that some research investigations found the degree of sexuality actually increased over time. Reichert and Carpenter (2004) conducted an extension of a study that evaluated the degree of sex in 1983 and 1993. Magazine advertisements particularly were content analyzed from 2003 and compared with the issues of the previous years. The general outcomes signified that women not only persisted to be represented in a sexual manner, but that the degree of sexuality increased over time. For instance, advertising became extensively more overt from 1983 to 2003 and clothing (or lack of it as the case may be) largely contributed to this. Results revealed that in 1983 only 28% of female models wore sexually explicit clothes. This rose by 75% in 2003 when 49% of models were dressed in sexual attire. Thus, in 2003 virtually half of the models featured were shown with less rather than more clothing to be exact, in 2003 almost 4 out of 5 women who appeared in ads were sugge stively dressed, partially clad, or nude (Reichert and Carpenter, 2004)). Moreover, the images of women that were most sexually explicit were featured in mens magazines. As Linder (2004) found, general interest magazines, such as Time contained the least degree of sexualized images, when compared with magazines aimed predominantly at men and women. The increase of sexuality over time could be associated with the likeness of products that are available today. It is presumed that in 1983 there was not such an immense collection of products available on the market, and therefore did not need to be distinguished from each other to such a great degree. Furthermore, in those years, advertisers were rendered inadequate by the capability of computer graphic technologies. This is definitely not the case today and advertisers frequently resort to stimulating images to make a distinction between similar products. Particularly, according to Reichert and Carpenter, specific merchandise are promoted in a more sexual manner due to the character of the product, such as fragrance and clothing (although clothing is also often used as a means to sexualize other products). Theoretical Framework People are continuously evaluating themselves with others and this is certainly no exception when addressing advertising, particularly among women. According to Stapel and Blanton (2004), an important source of self-knowledge comes from other people. Human beings maintain a sense of who they are by contrasting their own capabilities and characteristics to other people. This so-called social comparison theory was instigated in 1954 by Festinger, who hypothesized that individuals have a longing to appraise their views, judgments and abilities that can be satisfied by social comparisons with other people. Using this premise as a scaffold, many studies have been carried out, predominantly in reference to females which raise the question does advertising take advantage of consumer tendencies to alter their body or image of themselves by creating anxieties and discontent with the self? Relative to its effect on adolescent girls which Martin and Gentry (1997) studied, the answer is yes, advertisers especially of young fashion magazines do exploit this mindset among adolescent girls, who evaluate their physical beauty with that of models in the advertisements. Martin and Gentrys study has proven that, consistent with the social comparison theory, female pre-adolescents and adolescents self-perceptions and self-esteem can be destructively impinged on when self-evaluation takes place. Other studies have suggested that advertising can have a vital role in creating and highlighting a fixation with physical charm (Downs and Harrison, 1985), and may manipulate consumers awareness of what is an adequate level of physical attractiveness (Martin and Kennedy, 1993). This conception of advertisers taking advantage of consumers perception of themselves is unswervingly associated with sex appeal in advertising. Recently, advertisers have endeavored into a contentious area with their use of female sexual images and a focus on distinct body parts, language and sex-role portrayals. These advertisers are profoundly conscious that sex appeal in an advertisement has the capacity to exert a pull on women on the premise of social comparison. In a study conducted by Craik, Clarke, and Kirkup (1998), women who were sensitive of stereotypes and were even aware of the spuriousness of the industry still desperately want to imitate these images. Such is the explanation why advertisers reportedly pay huge amounts of money every year to have their products endorsed by alluring and well-admired women, since their beauty or personality is assumed to add dazzle to the products they promote (Langmeyer and Shank, 1994). Recommendations For media and advertising practitioners, it is important to apprise the audience who will be viewing the ads before putting sexual innuendos into the advertisement piece. Advertisers need to recognize the moral intricacy of sexual appeal in advertising and integrate that understanding in their strategic thought and when designing their commercial pieces. As what Henthorne and LaTour, (1994) stated, as the ethical considerations of society change over time, what is considered appropriate and acceptable in advertising must also change (p.88). Hence, it is imperative to incessantly reassess what society would consider suitable and consider the full level of consequences of their actions before considering for what they make out as ethically acceptable.

Cults And Jews :: essays research papers

Cults And Jews   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Cults are becoming more and more of an issue for Jews every day. Many cults are beginning to target Jews. They say you can believe in Jesus yet remain a Jew, or many other things like that. It is important for people to educate themselves of these cults and their recruiting techniques so that they will not be taken advantage of by these cults. Cults now are very different than they were in ancient times though. The Jews, rather than being targeted by cults, were themselves a cult. In fact they were one of the first documented cults. Now, Judaism is not considered a cult, it is a religion. Back in the ancient days many aspects of the Israelites’ laws made them a cult. The Israelites had sacrifices for many occasions. Sin-offerings, guilt offering, fellowship, votive, freewill, dedicatory, and ordination are all documented reasons for sacrifices to God. These sacrifices are what made the ancient Israelites different from the modern day Jewish people. Those sacrifices are also what made the ancient Israelites a cult instead of being a religion like now. After the destruction of the second temple sacrifice was replaced with prayer and prayer still stands now.   Ã‚  Ã‚  Ã‚  Ã‚  Mishna discusses the different sacrifices the Israelites made and the reasons they were made. The rabbis say that sacrifices were not a bad thing. Because the sacrifices were made to God and represented different things between God and the people, the sacrifices were allowed. Sacrifices were made for apologies to God, for holidays and many other purposes, but they were always animal sacrifices and they were always to God. These two aspects permitted the offerings. Because they were animal offerings, not human, the offerings were not too gore-filled. And since the offerings were made to God, it is not a person, but an all-powerful being. It makes sense to make offerings to God because God created the people and guided them. Merriam Webster’s Collegiate dictionary defines cult as: 1 : formal religious veneration : Worship. 2 : a system of religious beliefs and ritual; also : its body of adherents. 3 : a religion regarded as unorthodox or spurious; also : its body of adherents. 4 : a system for the cure of disease based on dogma set forth by its promulgator . 5 a : great devotion to a person, idea, object, movement, or work (as a film or book); especially : such devotion regarded as a literary or intellectual fad b : a usually small group of people characterized by such devotion.

Wired to Another World :: Technology Computers Internet Papers

Wired to Another World So a duck walks into a convenient store and says, â€Å"Hey you got any gwapes?† Annoyed the clerk responds â€Å"No we don’t have any grapes.† The next day the duck comes back into the store and asks the clerk, â€Å"Hey you got any gwapes?† The clerk replies, â€Å" Didn’t I tell you yesterday we don’t have no grapes! You come back in here asking for grapes and I’ll staple you beak shut, got it?† So the next day the duck walks into the convenient store and says. â€Å" Hey you got any staples?† The clerk replies, â€Å"No, no staples†. So the duck asks, â€Å"Well than you got any gwapes?† (â€Å"All Work and No Play Makes Eddy Go Crazy 2/15/03). I heard this joke from Wahoo, a person I met on an online community for the television show Friends. I had requested that anyone with any jokes leave them in my thread because I needed a good laugh to relieve my stress from school. I was requested to join a online â€Å"community† by my writing professor and then decide if it truly was a community. Webster’s dictionary defines community as â€Å" a unified body of individuals†¦an interacting population of various kinds of individuals† (233). Although many people dismiss online communities as silly and a waste of time, they actually provide many average people with a place to socialize at the end of the day or retreat to on a work-break when everyone else they know is busy. I chose the Friends online forum because I enjoy the show and watch it every week. I figured that it would be easy for me to connect with people and start conversations. Unfortunately, I was mistaken. When I visited the site I noticed that the majority of the topics had little or nothing to do with Friends. Simply put, it was people talking about cars, movies, love lives, and any other subject on someone’s mind. I found this interesting since this was a forum dedicated to a television show. But it did remind me of how people would act if they attended an automobile convention, for example. Although automobiles are the main topic, people would diverge and speak of other issues. Of course there where topics pertaining to the show, however most of the conversation where so precise that often times I couldn’t remember the exact episode they were speaking of.

bird feeders :: essays research papers

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Human Interactions with Environment in Ancient Egypt Essay

Experience made them able hunters and gatherers, and later made them adept at herding. But, lacking the experience of modern people, they assumed that they were at the center of the universe, which they saw as flat, small and under sky. They were doing the best they could in drawing conclusions about the world around them. Much of the Paleolithic Age occurred during the period in the earth’s history known as the Ice Age. Around this time glaciers advanced and retreated many times. Because the people during the Paleolithic Age were living during such a harsh time they had to get adjusted to their environment so they started to depend on animals for their source of food. Since the paleolithic people were nomads and hunters and gathers, they followed their source of food. In this time their main source of food were the huge animals that traveled together such as mammoths. They used their environment to help them survive. The paleolithic people lived in caves and tents made from animal skin, their cloth were made from animal skin and leaves. It is hard to imagine how Neanderthals or Homo sapiens could have survived without fire during the Ice Age. The first stone tools were probably used as projectiles or to hit with them like with a mace. Later, the primitive humans observed that broken stones had cutting edges that could inflict deeper wounds or cut animals into pieces. Step by step, people learned to hit stone by stone to produce sharpened tools. The stone processing was used until the discovery of the metals by Homo sapiens, after the Neolithic[1]. Stone scrapers were used for removing the skins of the animals. Stone axes were used for wounding or cutting up the prey. They had handles made of wood or deer antlers. Stone drills were used too. During the Upper Paleolithic (40,000 to 10,000 BC), more complex stone tools appeared, like stone lamps that were filled with grease and had a wick made of plant fibers. The silex arrow points were complex, having rods that allowed them to be joined to the shaft via a resin or tendons. Bone harpoons and needles from this period were found in Europe[2] During the neolithic era people were developing ways to communicate, better ways to make weapons, better ways to obtain food and started to develop a religion. The neolithic people discovered a way to obtain a better source of food. They discovered how to farm. They started to grow crops and became farmers. They would usually look for sources of water and build irrigation systems. The great source of food now game them time to settle down and become civilizations. As they settled down they also found a way to domesticate animals. Their diet probably consisted of dairy products such as milk, cheese, meat and a variety of edible grains; wheat, barley, and rice. Because they discovered how to tame the animals they started to develop their technology they made their cloth from wool from the goats. Neolithic people were mostly farmers and herders, but then there were certain people who didn’t want to be a farmer or an animal tamer. These people started to specialize in different jobs, jobs that needed to be done. For example crafts like carpentry, weaving and pottery. Carpentry was needed to make homes and buildings, the weaving was needed for the cloth, and pottery was needed to make bowls or statues or even ornaments, decorative ornaments. They also developed sets of rules to guide ones behavior. With no defined difference between spirit and materiality, they believed that in preserving a corpse they were also helping to preserve the spirit of one who had died. And they believed that they could nourish the spirit of the corpse by putting gifts of food alongside it. They believed that a body went limp at death because the spirit that had been within it had left it for the invisible world of the spirits. They felt no urge to meld these ideas of spirits and materiality into the kind of consistent picture that modern people would demand for credibility. As you can see, both the neolithic and paleolithic ages had major impacts on the way civilizations started. They started everything. What we call technology today they, our ancestors created it. Applied science, even though they didn’t even know science existed they were smart enough to know that they needed to develop new ways to live as time passed on.